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‘I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or concept. This campaign explores the idea of mirroring, a theme which I established as a house code in the new Burberry identity.’
Riccardo Tisci, Chief Creative Officer
The campaign represents a reinforcement of our refreshed identity under Riccardo Tisci – starring Irina Shayk and Reece Nelson. Playfully interacting with their lookalike selves, they explore the concept of duality – a continuing house code.
The collection reimagines pieces from the Burberry archive with a sense of freedom and vibrancy – brought to life in the campaign by a world-renowned creative team, including stylist Ana Steiner, Burberry Global Beauty Director Isamaya Ffrench and hair stylist Gary Gill.
